David Fallarme is the Director of Marketing at ReferralCandy, a B2B ecommerce software product, where he handles all B2B SaaS customer acquisition. Here he fleshed out customer personas, helping to sharpen everything from content marketing strategy to pricing page copy, resulting in permanent step-change increases in visitors, conversions and leads.

He has also done marketing for several venture-backed startups and has led user growth for a handful of products with millions of users.