Vinny?s expertise lies in measurement, data analysis and insights that deliver results. His philosophy is: measure, test changes for impact and iterate. Prior to founding Sparkline, Vinny was at Google for five years in Australia, New Zealand and Southeast Asia.

There he provided strategic counsel to advertisers, agencies and partners on free tools such as Google Analytics and Google?s Website Optimizer to increase website traffic and revenue, all without spending a single cent. Before Google, Vinny cut his teeth at startups in Australia as a web applications developer.