In this keynote presentation, Gap Kim will discuss how the world is smaller and more connected than ever before, and becoming more so every day.?
Learn the opportunities this presents for your business and how you can take advantage of an ever more interconnected globe.
Knowing how to properly use data to grow your business is crucial and Andy will be talking about how ?digital? transformation is a whole.
He'll be sharing how there are more integrations and connections than ever before which are disrupting data silos and he will also be providing steps on how to overcome obstacles.
Having a comprehensive and optimized Facebook Ads strategy is important to generate a positive ROI and scale up the campaign to do even better. But the time required to optimize and catch up with Facebook's algorithm can take up so much time!
Jose Kantola of Smartly.io will be sharing how to automate, optimize and run Facebook performance campaigns that will give you better results and free up your time to focus on other tasks.
Tim will be sharing what he has discovered after ?having? gone through a huge amount of client data. Google has evolved from just basic keyword research and he'll be sharing how to navigate this rapidly changing terrain.
He'll also talk about Ahrefs, a leading SEO tool which uses artificial intelligence to improve keyword data from superior source of data, other than Google.
Reuben will show you exactly how to use the latest techniques in mobile advertising to grow your company and customer base.
He'll be covering topics like how to create ads, what platforms you need to know about, and how to reach your target audience.
Kenrick will be taking you through his step-by-step process for setting up a high-performing Google Adwords campaign.
He'll also be showing you the key ??success?? levers for SEM campaigns and how to achieve the best possible cost per acquisition.
When you hear LinkedIn, your mind automatically thinks of the professional networking aspect. But are you aware that the platform also includes Slideshare and Pulse and the core business is focused on professional ?growth? and learning??
Glenn will show you how to leverage the entire LinkedIn platform to market your company.
You've probably taken a marketing psychology class at some point, or have heard how ?important? consumer psychology is to selling. So why are so many marketers not applying these concepts?
Wei Leen covers in detail how you can start using applied psychology to write better and more persuasive copy for your paid advertising.
If you can't measure it, you can't improve it. Vinoaj will be teaching you the 4 key steps to measurement success.
He'll be covering topics like what matters to your business, what are the KPIs and goals that matter, ?how? to measure these and what to monitor.
Learn the 4 stages of content marketing through the lens of Dave's case study. He'll be showing you exactly what you should focus on, what mistakes to avoid? ?and important shortcuts and hacks.
You'll also learn how to use content marketing to increase traffic, sales and leads.
Email copywriting can make a huge difference in the success of an email marketing campaign.
Learn from the ?email? ninja and an "underground" email copywriter to many of the leading brands, John Pagulayan, on the best practices and a step-by-step way to think about your email copywriting.
Retargeting can be extremely tricky to get right. Vasuta will teach you the difference between good and bad retargeting, and the top tips to ensure your efforts are successful!
Have you tried running video ads for your brand yet? It can be a daunting task to try - but Anja is here to walk you through the process.
She'll cover what you need and how to get started, how to put together the perfect script, and some insider tips to make your video stand out!
Richard will tell you the exact 3 things you ?can? do right now to improve your social media and monitoring and management.
It's important to know that your content is competing with everyone else's, so he will show you how to compete and stand out.
Brian has created a copywriting and email funnel that you can follow step-by-step to grow your ?customer? base and increase conversions.
Learn the digital tools and technology you can use to augment your PR outreach. Tim will teach the best practices for reaching out and finding ??journalists?? and influencers to help promote your brand.
Bhanuka will be sharing the importance of you company being transparent in this digital age. ?Learn? why and how you should go about doing this.
If you don't currently have personas described for your customer base - you need to do it now!
Oscar will show you the 10 steps to doing persona research and identifying clusters of personas, how to build a persona based on research and the 3 elements to kickstart your persona research.
Everyone knows content is king - but how do you make your brand's content stand out from the rest?
Evangeline will give you the #1 hack on how to make your content work for you and use it to grow your customer base.
With 92% of consumers trusting word-of-mouth over any other form of marketing - it is absolutely critical for your brand to be social and provide great experiences that your customers will share.
Meredith takes a deep-dive on how to create the story of your brand and how to become this social entity.
Micromoments are the new battleground for brands, publishers and content creators. ?Pankaj? will share how programmatic advertising is the key to winning over customers in these moments and a world where attention spans are continually on the decrease.
Rohit will share the best tools to use and ?how? to set up automated bidding strategies. Learn how to optimize your bids for successful results.
Leroy will show you how to manage your audience, measure and understand the different points in the customer journey, how to integrate advertising ?technology? with marketing technology to drive sales, how to do growth-based marketing and so much more!
Justin will be discussing how content is the key to gaining the trust of potential clients and turning them into paying customers. People no longer react to billboard ads, they want to get something more from your company. Learn tips for content creation and the best ways to distribute this content.
Chatbots are the future! This technology will help you deliver a superior customer service experience ?and? showcase who you are as a brand.
Boye will show you the best ways to start implementing chatbots and how to make sure this is going to have a positive impact on your company.
The 3 foundations to a company's growth are people, processes, and tools.
Nix will be sharing the best hacks to utilize all of these foundations, as well as sharing his Growth Playbook on how to hack every marketing platform out there!
Southeast Asia is a hot market for digital marketing! Christopher will be going through the trends? ?in the region and how to win customers in this fast-growing market.
Join this session for a live question and answer period on affiliate marketing!
This session will be a question and answer period on digital media ?publishing?!
This live question and answer period will be about eCommerce. Make sure to join to ask all ?your? questions about growing or working at an eCommerce.
The final live question and answer period will be about freelancing. Ask anything from how to make a living as a freelancer to how to have a? ?team of freelancers you can depend on.
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