Rise Of Automation In Performance Marketing: What You Should Know
Having a comprehensive and optimized Facebook Ads strategy is important to generate a positive ROI and scale up the campaign to do even better. But the time required to optimize and catch up with Facebook's algorithm can take up so much time!
Jose Kantola of Smartly.io will be sharing how to automate, optimize and run Facebook performance campaigns that will give you better results and free up your time to focus on other tasks.
SEO Keyword Research In The Era Of AI & Clickstream
Tim will be sharing what he has discovered after ?having? gone through a huge amount of client data. Google has evolved from just basic keyword research and he'll be sharing how to navigate this rapidly changing terrain.
He'll also talk about Ahrefs, a leading SEO tool which uses artificial intelligence to improve keyword data from superior source of data, other than Google.
When you hear LinkedIn, your mind automatically thinks of the professional networking aspect. But are you aware that the platform also includes Slideshare and Pulse and the core business is focused on professional ?growth? and learning??
Glenn will show you how to leverage the entire LinkedIn platform to market your company.
Learn the digital tools and technology you can use to augment your PR outreach. Tim will teach the best practices for reaching out and finding ??journalists?? and influencers to help promote your brand.
Programmatic: Winning Micromoments Through Digital
Micromoments are the new battleground for brands, publishers and content creators. ?Pankaj? will share how programmatic advertising is the key to winning over customers in these moments and a world where attention spans are continually on the decrease.
Customer Segmentation, Audience Management, Measurement & Attribution Growth Based Marketing
Leroy will show you how to manage your audience, measure and understand the different points in the customer journey, how to integrate advertising ?technology? with marketing technology to drive sales, how to do growth-based marketing and so much more!
Justin will be discussing how content is the key to gaining the trust of potential clients and turning them into paying customers. People no longer react to billboard ads, they want to get something more from your company. Learn tips for content creation and the best ways to distribute this content.