Rio Lim is one of Singapore's most successful affiliate marketers. His claim to fame came about in 2014 when he shared his success story in STM forum. One where he successfully transited from a professional poker player to becoming an affiliate marketer making thousands of dollars a day within a short span of just a few months. His story also won him the STM success story of the year 2014.

Since then, Rio has continued his forage into the internet marketing sphere, helping his networks and advertisers generate millions of dollars worth of mobile apps installs, consumer leads and product sales. He now spends most of his time building his affiliate marketing and ecommerce business and occasionally accepts speaking requests for fun.